Do you have trouble charging for your services?

By Lori Crete | Business Building

Oct 31

Flow of MoneyI’m going to ask you some questions, and I want you to be honest with your answers.

Do you have trouble charging for your services? Is it uncomfortable for you? Do you undercharge frequently?

I ask you these questions not to make you feel bad, but because I know it’s a common challenge shared among those who set their own rates.

It’s particularly challenging for those of us in the Beauty Biz. And it’s completely understandable.

We love making people feel beautiful and want them to leave our place of business feeling amazing. We spend a lot of time in the “giving” space so when it comes to getting paid for services, it can feel like you’ve suddenly switched from “giving” to “taking” and just by default that can feel unsettling.

Whether you’re a hairdresser, a massage therapist, an acupuncturist, an esthetician, a nail technician or any other professional who works in a caring, service based profession, you likely have felt a challenge in the area of what to charge or how to charge at one time or another.

Today, I’d like share a slightly different view with you that might help you see things a little differently.

When it comes to giving and receiving, the “sweet spot” is where there is a balance. However, when we talk about balance in this area, we’re talking about keeping the exchange of energy balanced. Money is a form of energy.

As a service provider, you are giving your energy in the form of providing your services to someone. They balance the flow by giving back to you, usually in the form of currency (money). I hear people challenge this sometimes because it doesn’t feel the same to them. But I invite you to look closer.

Yes, you could provide a service to someone and then in return, they could provide the same service back to you – that might look like perfect balance – but that doesn’t really give anyone the opportunity to provide service to someone with expertise other than their own.

Let’s also take a look at how people typically earn their money. Most often, they exchange some form of their energy and receive compensation in the form of currency back. When viewed this way, it’s easier to see how it’s energy for energy with money being the “vehicle” for moving it from one place to another.

Now, any conversation about “balance” in this giving and receiving area must also include the discussion about keeping it balanced on your own “books” as well (meaning your life). This means you need to make sure you’re allowing yourself to receive in balance with how much you give.

Again, in a service based business, you are giving of yourself (your energy) in service to another. You must receive enough back to allow you to be supported well enough to be able to continue the flow.

If you aren’t charging enough, and you’re struggling to make ends meet in other areas of your life, you aren’t operating in a way that is sustainable and will allow you to keep providing. Things will breakdown.

This is a huge area where people often need coaching. If you love your business and you want to be able to continue doing it for as long as you want, you have to make sure that you have this part of your foundation strong.

You simply must know what you need to earn in order to keep you in business.


About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.

  • Kristen says:

    This was simply put in words I understood. I want more business building and coaching please.

  • Nadia says:

    Great article, I often struggle with this. Thanks for the insight!

  • Kelly Strong says:

    Yes. It’s hard when clients become your friends, so I give a “friends” discount. ?

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