205 Kerri Kasem – Making The One Product

Today’s guest, Kerri Kasem, and I have a lot in common. We both appreciate simplicity and functionality, and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn’t know that she didn’t know about the business. We also talk about the power of serendipity and her journey with lupus.

Listen to this episode to learn about her mystery ingredient and why it works.

Use the code Beauty60 to get 60% off Kerri’s The One Cream.

Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon Music or Tune In

“I called my product The One because it is all you need.” – Kerri Kasem

Show Notes:

  • What was Kerri Kasem’s first job
  • Why do we put serotonin in face creams
  • What is Kerri’s mystery ingredient
  • How to come up with product names
  • What is biohacking in skincare
  • How to find the right employees
  • What was her biggest business hiccup

“I love anything that works.” – Kerri Kasem

Kerri’s 2 Tips to Create Beauty Biz Success:

  1. Drink water and get off sugar
  2. Surround yourself with the right people

“I was using so many different products because I wanted this ingredient and this ingredient all in one.” – Kerri Kasem

Links Mentioned:

  • Connect with Kerri Kasem:

 Facebook | TikTok | Instagram | Facem Beauty

“If you surround yourself with people who are in constant chaos…get them away from you as fast as possible.” – Kerri Kasem

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Lori

About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.