Today, I am so excited to talk with President and Co-Founder of Face Reality, Laura Cooksey.

Laura is known for being an acne expert, but she is also a licensed esthetician and massage therapist. In addition, she’s the creator of Proven Strategies for Treating Acne, a DVD training system.

We covered a range of topics, including the importance of client consultations, how to successfully grow a business, and the value of showing up and coming from a place of empathy.

Laura and I agree on so many things, especially when it comes to owning your success and stepping into it, and I can’t wait for you to hear more.

Enjoy today’s show.

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I want to see results: I want people to have no pain, to have clear skin.”

Show Notes:

• How struggling with acne led her to skin care
• How army boot camp helps you run a business
• Transitioning from massage therapy to specializing in acne
• The challenges of marketing to clients with acne
• Why an esthetician can be better than a dermatologist
• What it’s like performing a niche service
• The benefits of a comprehensive consultation
• Why clients need to know what is expected of them
• What are the most typical types of acne

In my business, I want to under promise and over perform.”

• The relationship between acne and diet
• Why acne is an inherited disorder
• The possibility of long distance treatment
• How to grow a successful business
• The importance of being an expert in your specialty
• Why you should define who you want to treat
• How achieving clear skin can change your life
• Why it’s important for clients to be all in
• The benefit of keeping your prices accessible

You have to take it seriously, because the people coming to you expect you to be the expert.”

Links Mentioned:

• Learn more about Laura’s business Face Reality
• Check out Laura’s training system
• You can still grab your seat for the Esthetician Masterclass!
• Connect with Laura:

 Facebook | Twitter | Instagram | YouTube

There’s nothing more exciting to me than watching their skin transform.”