Today’s guest Lex Dascoli is a part of my daily routine in such a meaningful way. The Founder of Vibes Candles, Lex created her candle business from scratch while juggling the complex facets of running your own business. In this episode, she and I talk about how she decided to become a candlemaker, what her job entails, and what her best and worst days look like as a beauty entrepreneur. We also offer tips on how to choose a company name, product price point, and email marketing campaign that works for your business.
Listen in to learn how and why Lex started Vibes Candles, what she learned about her business during the pandemic, and why it pays to put all your energy into one product at a time.
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“In a time of darkness you find your light again, and my light was literally Vibes Candles.” – Lex Dascoli
- How did Lex decide to become a candlemaker
- Why did Lex start Vibes Candles
- Where is the name Vibes Candles from
- How to choose your price point
- Should you use email marketing
- Which social media platforms should you use for marketing
- What do Lex’s best and worst days look like
“I care so much about who is buying my products.” – Lex Dascoli
- Connect with Lex Dascoli:
“Email is super important.” – Lex Dascoli
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.