This week I’m excited to introduce you to Mary Schook. Mary got her start in the fashion industry, and became renowned makeup artist.
Now a licensed esthetician and spa-owner, she is also a cosmetic formulator known for introducing beauty innovations to mainstream consumers.
If you are looking for up and coming products to use in your spa, Mary is a great resource. In our interview, she reveals what to keep an eye out for, and tells you where you can learn more about the products she loves.
I hope you enjoy this interview with Mary Schook.
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- The importance of products in expanding your business
- Why you should always be prepared for an emergency
- The importance of confidence and standing your ground
- How to transition from fashion to esthetics
- How fixing people on the outside can fix them on the inside
- The danger of discounts
- Why you should diversify your services
- How to find the right sale system
- When to fire your clients
- The importance of nurturing relationships
- How to retain clients
- The intimacy of skin care
- The process of creating a product that doesn’t exist
- How a science background can help you discover products
- Why you need to know the ins and outs of trends
- How to get press placement
- Working with silk worm cocoons
- Why you should do your research
- The death of mega-spas
- Check out Booker software
- Learn more about Square apps for business
- Join Mary’s Lash Cult
- Visit Mary’s website Beauty by Mary Schook
- Learn more about Mary’s favorite products at MS Apothecary
- Connect with Mary:
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.