This week I’m excited to introduce you to Mary Schook. Mary got her start in the fashion industry, and became renowned makeup artist.

Now a licensed esthetician and spa-owner, she is also a cosmetic formulator known for introducing beauty innovations to mainstream consumers.

If you are looking for up and coming products to use in your spa, Mary is a great resource. In our interview, she reveals what to keep an eye out for, and tells you where you can learn more about the products she loves.

I hope you enjoy this interview with Mary Schook.

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You can really change the world for the better with just a facial.”

Show Notes:

• The importance of products in expanding your business
• Why you should always be prepared for an emergency
• The importance of confidence and standing your ground
• How to transition from fashion to esthetics
• How fixing people on the outside can fix them on the inside
• The danger of discounts
• Why you should diversify your services
• How to find the right sale system
• When to fire your clients
• The importance of nurturing relationships

Put yourself in the customer’s shoes: what kind of experience would you want?”

• How to retain clients
• The intimacy of skin care
• The process of creating a product that doesn’t exist
• How a science background can help you discover products
• Why you need to know the ins and outs of trends
• How to get press placement
• Working with silk worm cocoons
• Why you should do your research
• The death of mega-spas

When you’re offering a service, you’re also offering a way of life and a philosophy.”

Links Mentioned:

• Check out Booker software
• Learn more about Square apps for business
• Join Mary’s Lash Cult
• Visit Mary’s website Beauty by Mary Schook
• Learn more about Mary’s favorite products at MS Apothecary
• Connect with Mary:

 Facebook | Twitter | Instagram

I have a thirst for knowledge, I want to know how something ticks.”