As everyone is looking forward to the new year ahead, I have been seeing a lot of questions on social media surrounding how to find the right person to support and guide you on your success journey. I see questions like…
- Who’s a good coach?
- Who can I trust?
- How do I find the perfect coach to help me attract more clients, get more referrals and make more money?
I totally get it – I’ve been there a time or two myself!
There are a lot of people offering what sounds like awesome coaching and consulting so the decision on who to work with can feel just as overwhelming as trying to figure out what product line to use.
I know that as a beauty biz practitioner we need support. I still work as an esthetician, and I know firsthand how lonely that small dark treatment room can feel… especially when it’s not filled with amazing clients!
You’ve likely heard me say this before and I’m sure you will hear me say it again because it’s THAT important…
Investing in a business coach during the failing economy is what helped my business thrive and hit numbers that I never imagined were possible.
I hit numbers that lit my skin care soul on fire during a time everyone was telling me to “get a real job because investing in luxury items no longer existed and I was going to go broke if I kept my spa open.”
THANK GOD I didn’t listen to those Negative Nellies, but instead invested in coaching.
I look back now and realize that I just got lucky finding my 1st coach because I knew nothing about the coaching world but fortunately she was a rock star!
What made me (a do it myself gal) reach out for help eight years ago?
I guess it was the fear that losing a business that I loved was way more frightening than the money I was investing in coaching.
*Trust me it was a HUGE investment for me and a scary decision to make when everyone was operating from a place of fear!
So after eight years of heavily investing in and offering industry coaching I would like to provide you with some insight and guidance on how you can find the right person to help you grow your biz.
- Realize this is your journey.
Create a list of 10 areas where you want and need help. This list will create clarity and clarity is the 1st step in finding support.
- Pick a coach that you see a bit of yourself in.
Just like your perfect client is most likely a version of you, your perfect coach should be someone who you feel that you have things in common with.
You should respect this person… and they should respect you.
- Pick a coach who invests in coaching.
Even my highest-level coaches invest in coaching. This detail is up there on my list of “musts” when I am deciding who I am going to coach with, because if they walk their talk it shows me this person has integrity.
- Find out if the potential coach has relevant experience in the areas that you need the most support in.
Can this person teach you from their ‘recent’ experience? Honestly, I know from experience that this one is a biggie! My 1st coach did not know anything about the beauty industry, so this meant that I did have to spend extra time and brainpower to design results-based industry specific systems that worked in my world. (*This is also the reason that I started offering coaching. I felt it was filling a much-needed void in the beauty biz world.)
Anyone can tell you what to do, but I find that I have created the fastest results in my biz when working with a coach that has recently “been there and done” what I need to do.
A good coach is not ego driven, and is willing to share what worked for them and what didn’t.
A good coach will also create a divine space for you to discover your inner creativity and help you apply the newfound self-awareness in a way that removes the fear from playing bigger.
- Make sure the coach you invest in charges a decent fee for their services.
This is not about greed, but this shows you that this person values their business (and themselves), and can authentically teach you to do the same.I do believe coaching is an area that you get what you pay for.
- Be sure the coach has a Rolodex of resources to share with you.
You will save hours of time and hundreds of dollars if your coach is willing to share their “rock star support contacts” with you. Including, but not limited to: web designer, graphic designer, copy creator, SEO expert and money manager with you.This was the initial benefit of my 1st coach; she helped me recognize the importance of and build an amazing support team.
- Ask for some referrals and view their site for testimonials.
Reach out to the referrals and ask them if they enjoyed working with the coach and if they generated revenue from the investment.
- Find out exactly what the coaching process involves.
- When will you meet?
- How do you meet (online, phone, in person)?
- What is the outline and platform for the session? Organization is key and will help you and your coach stay focused during your time together.
- Is there a follow-up procedure in place?
- What is expected of you?
- Make sure the coach offers an initial assessment of a phone consultation or application.
I always have potential clients fill out a robust form so I can be sure that I can offer them the type of support they are looking for.
- Trust your gut.
Our intuition speaks loudly, and we often ignore it. If you feel that this person comes from any place of desperation to get you as a coaching client, trust your vibe and run for the hills.
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.